Ministry of Commerce Articles

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Developing Your Export Marketing Strategy

Understanding export marketing plans

Long before you fill your first order, you'll need an export marketing plan. A good marketing plan should answer the following questions:

According to your research, what are the characteristics of your target market?
How do your competitors approach the market?
What is the best promotional strategy to use?
How should you modify your existing marketing materials, or even your product or service?

The many Ps of international marketing

The Four Ps of Marketing are commonly referred to as...

Project Management Credential -Its Value to Better Business Results

February 10, 2010 marked a significant milestone for thirteen (13) newly certified Project Managers. The Ministry of Commerce, Industry and Consumer Affairs welcomed these project...

Using IT to Increase Small Business Competitiveness

Small businesses are a major component of all economies and are generally considered flexible and adaptive in nature. Although they lag behind large businesses they are beginning to invest...

The Project Manager â€œSpeaksâ€ - Effective Communication

As a Project Manager (PM) in any context one is expected to fulfill a range of roles -leader, facilitator, marketer, problem solver, task master and advocate, to name a few. However throughout the...

The Importance of Marketing Management to SMEs

Philip Kotler, the acknowledged guru of marketing, defines marketing as: "a social and managerial process by which individuals and groups obtain what they need and want through creating, offering,...