Consumers have a great deal of clout these days and they can seek remedies not only to recover the cost of actual loss but also, in some cases, can recover additional punitive damages. The notion of "caveat emptor"-- that buyers take responsibility for what they purchase used to be the law of the marketplace. Not anymore! Today, consumers have clout and they are more empowered in today's marketplace taking charge of their circumstances and standing against violators of their consumer rights. Business owners must familiarize themselves with...

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