Articles

[VIDEO] Productivity Matters: Ease of Doing Business

Please take some time to view the reforms done by SLASPA and Customs to enhance Saint Lucia's Ease of Doing Business ranking


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SEDU Small Business Corner: Finance and the Small Business

Finance and the Small Business 

Considering the current financial strain that all businesses face in today’s economy, the terms “Finance” and “Small Business” may seem like the ingredients of a...


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SEDU Small Business Corner: Marketing Differently on the Internet

MARKETING DIFFERENTLY – THE INTERNET

It is natural for one to use the normal marketing medium to promote one’s product or service.

Why not get away from the norm and dare to be different?


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How to Define Your Brand

This is the first step in the process of developing your brand strategy. By defining who your brand is you create the foundation for all other components to build on. Your brand definition will...


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Branding Basics

Brand marketing is the method and the means by which you propel your business into the public consciousness. While the world of business has changed by leaps and bounds, the basic principles of...


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