Articles

Developing Your Export Marketing Strategy

Understanding export marketing plans

Long before you fill your first order, you'll need an export marketing plan. A good marketing plan should answer the following questions:

  • According to your research, what are the characteristics of your target market?
  • How do your competitors approach the market?
  • What is the best promotional strategy to use?
  • How should you modify your existing marketing materials, or even your product or service?

The many Ps of international marketing

The Four Ps of Marketing are commonly referred to as...


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Project Management Credential -Its Value to Better Business Results

February 10, 2010 marked a significant milestone for thirteen (13) newly certified Project Managers.   The Ministry of Commerce, Industry and Consumer Affairs welcomed these project...


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Using IT to Increase Small Business Competitiveness

Small businesses are a major component of all economies and are generally considered flexible and adaptive in nature.  Although they lag behind large businesses they are beginning to invest...


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The Project Manager “Speaks” - Effective Communication

As a Project Manager (PM) in any context one is expected to fulfill a range of roles -leader, facilitator, marketer, problem solver, task master and advocate, to name a few. However throughout the...


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The Importance of Marketing Management to SMEs

Philip Kotler, the acknowledged guru of marketing, defines marketing as: "a social and managerial process by which individuals and groups obtain what they need and want through creating, offering,...


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